Seedworks, a prominent player in seed production was looking for a means to engage with a wider farmer audience during their field demos’ of products. Traditionally they have engaged farmers by hosting them at one location during the demo.


  • A mobility solution which helped the field staff to schedule demo events with the ability to live stream them to the subscribed audience as well as un-subscribed audience through a simple SMS.
  • A powerful admin web application to control and monitor the users of the application.
  • A handy dashboard to review the demo audience participation and other analytical data for internal sales strategy.

Information Architecture

Web Application